Program Name: Tahoe Trappings Catalog Program Objective: Work with automotive mfg to develop a Brand-specific catalog of products consistent with their owner lifestyle. Direct-mail catalog to vehicle owner base. Opportunity for owners to purchase merchandise vehicle brand identity at a special price. Our Tasks: Source and recommend items for inclusion in the catalog Coordinate with graphic designer and printer to produce and print the catalog Stock all merchandise in our warehouse Accept orders via toll-free number, mail and fax Pick and pack shipment per order Ship to recipient Monthly reports to the Manufacturer giving inventory reports, orders to date, re-order points, recommendations as to any changes for future catalog production Results: This manufacturer used the catalog as one component of their Relationship Marketing efforts with their customer base. They were able to put a piece in the hands of their owners that featured items that would reinforce their Brand message. Their customers were able to order quality products identified with the Tahoe logo. This catalog also afforded the Brand Team with a “lifestyle”: piece that could be distributed at their event marketing locations such as golf tournaments, hunting and fishing events, ski event locations, etc. Fulfillment Force can help you structure premium and incentive promotions in conjunction with customer loyalty programs, your relationship-marketing efforts, as an incentive to purchase. As outlined above, this can be an inexpensive but efficient way to increase the "value" of your product or service. Please contact us to discuss your particular promotional or fulfillment needs at: 1-800-407-9822. |
3399 S Lakeshore Drive Saint Joseph, MI 49085 PH: 269-982-7410 FX: 269-982-7411 |